Cn Ru

Facts and Opinions

24 December 2024
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Cosmetology. Learning how to improve the dermal filler customer experience

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[vc_row row_type="section" type="grid"][vc_column][vc_column_text] 1. BUSINESS OBJECTIVES The client aimed to look into potential innovation in the dermal filler space. The client ought to speak with professional filler injectors to understand current experiences with products and services, unmet needs, and pain points throughout the filler journey. The goal...

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24 December 2024
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Immunology & Allergology. Evaluating immunotherapy as a method of treating patients with allergies

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[vc_row row_type="section" type="grid"][vc_column][vc_column_text] 1. BUSINESS OBJECTIVES The client sought to understand how immunotherapy is perceived by patients with allergies, and treating physicians. The goal was to cover patients’ views of the strengths and weaknesses of immunotherapy treatment and compare it to other treatment methods. 2. BAZIS SOLUTION An online...

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11 May 2019
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Gastroenterology. Developing the value proposition of the drug for Ulcerative Colitis and Crohn’s disease

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[vc_row row_type="section" type="grid"][vc_column][vc_column_text] 1. BUSINESS OBJECTIVES Our client developed a new drug for the treatment of ulcerative colitis (UC) and Crohn’s disease (CD) and relied on our expert market landscape research before the launch. The aim of this study was to assess the need for subcutaneously administered...

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11 May 2019
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Endocrinology. Payers view on integrated personalized diabetes management

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS OBJECTIVES The client aimed to gauge payer’s awareness of the concept of integrated personalized diabetes management (iPDM), to test value proposition and advertising materials as well as to evaluate recognition of companies operating in this area. 2. BAZIS SOLUTION Our team...

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11 May 2019
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Cardiology. Gaining an in-depth understanding in the Angina market

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS OBJECTIVES The client aimed to better understand treatment approaches preferred by cardiologists, their main priorities, and the challenges posed in the management of stable angina. The client was looking to identify the criteria for treatment decision-making and their current...

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11 May 2019
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Oncology & Hematology. Understanding Hodgkin’s Lymphoma (HL) treatment decision making process

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS OBJECTIVES Our client was developing a new treatment for Hodgkin's lymphoma. It was necessary to understand the treatment decision-making process and uncover the factors that drive treatment choice and trigger changes in first-line treatment. The client was also looking...

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11 May 2019
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Neurology. Patient journey mapping for spinal muscular atrophy patients

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS OBJECTIVES Our client wanted to bridge the time gap between diagnosis of spinal muscular atrophy (SMA) and treatment initiation. Their second goal was to identify what could be done (either internally or with pharma support) to make the process...

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11 May 2019
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Equipment rental. Rental Market Estimation

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS AIMS A construction manufacturer dealer wanted to understand the construction equipment rental business in their territory. 2. BAZIS SOLUTION We suggested 120 phone interviews with end customers, including equal spread among regions covered by the client. The idea was to use...

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11 May 2019
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Construction materials. Entering Siding Market

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS AIMS The end-client, a leading manufacturer of specialized exterior building products for over 30 years, wanted to gain a deeper understanding of the residential and nonresidential siding market to introduce their products. 2. BAZIS SOLUTION We suggested in-depth interviews with decision-makers,...

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