1. BUSINESS OBJECTIVES
The client aimed to better understand current fertility treatment strategies and explore the perceptions and impact of the potential use of biosimilars within the fertility landscape.
2. BAZIS SOLUTION
The research strategy was divided into two phases. The first phase included telephone interviews with reproductive specialists. In the second phase, our team employed online interviews. In both phases, our research team focused on evaluating interest in biosimilars as a potential future prospect for the fertility marketplace.
3. CLIENT IMPACT
Our client relied on the research findings to develop tailored, region-based communication strategies, which took into account cultural differences and specific characteristics of the healthcare systems. For example, our findings revealed that areas with a highly authoritative medical culture stand out in their preferences toward an approach where the doctor is an ultimate source of information.