Portfolio | Bazis Group

Facts and Opinions

14 January 2025

Beauty and Personal Care. Improvement and re-evaluation of the merchandising strategy

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[vc_row row_type="section" type="grid"][vc_column][vc_column_text] 1. BUSINESS OBJECTIVES The primary objective of the research initiative was to facilitate a comprehensive understanding of consumers' perceptions, behavior and expectations across various channels and retailers. The research design was developed to assist the client in improving and re-assessing their merchandising strategy. 2. BAZIS...

14 January 2025

Passenger Vehicles. Helping a car manufacturer identify potential areas to improve app services

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[vc_row row_type="section" type="grid"][vc_column][vc_column_text] 1. BUSINESS OBJECTIVES The client's objective was to gain in-depth understanding of vehicle driving apps. The client aimed to identify areas of potential improvement and the specific needs of the current owner in terms of app services. 2. BAZIS SOLUTION The study comprised a series of...

14 January 2025

Consumer electronics. Understanding the smartphone purchase journey

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[vc_row row_type="section" type="grid"][vc_column][vc_column_text] 1. BUSINESS OBJECTIVES The client's aim was to gain insights into the lifestyle, values and media habits of smartphone users, with a view to providing guidance for product development. 2. BAZIS SOLUTION Bazis researchers utilized a combination of 90 min central location in-depth interviews and home...

24 December 2024

Rare Diseases. Understanding Hodgkin’s Lymphoma treatment decision-making and identifying positioning opportunities for a new treatment option

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[vc_row row_type="section" type="grid"][vc_column][vc_column_text] 1. BUSINESS OBJECTIVES Our client was developing a new treatment for Hodgkin's lymphoma (HL). It was necessary to understand the HL treatment decision-making process and uncover the factors that drive treatment choice and trigger changes in first-line treatment. The client was also looking to...

24 December 2024

Rare Diseases. Developing a comprehensive patient journey map for Spinal Muscular Atrophy (SMA) patients to address the time gap between diagnosis and treatment initiation

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[vc_row row_type="section" type="grid"][vc_column][vc_column_text] 1. BUSINESS OBJECTIVES Our client wanted to bridge the time gap between diagnosis of spinal muscular atrophy (SMA) and treatment initiation. Their second goal was to identify what could be done (either internally or with pharma support) to make the process of diagnosis and...

24 December 2024

Rare Diseases. Validation and implementing a Decision Aid Tool for patients with rare autoimmune hematogical disorder

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[vc_row row_type="section" type="grid"][vc_column][vc_column_text] 1. BUSINESS OBJECTIVES Our client was in the process of creating a decision support tool tailored for individuals diagnosed with a rare autoimmune hematological disorder. The primary objectives included the validation of the tool's content and structure, and evaluating the practicality of integrating this...

24 December 2024

Rheumatology. Evaluating advertising campaign of a drug for Osteoarthritis

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[vc_row row_type="section" type="grid"][vc_column][vc_column_text] 1. BUSINESS OBJECTIVES The client aimed to test advertising materials with patients with osteoarthritis in order to make necessary changes in the market strategy. The client wanted to understand what messages would work better for a certain economic region. 2. BAZIS SOLUTION Our team involved physicians...

24 December 2024

OBGYN & Urology. Understanding treatment and referral decision making within early stages of Renal Cell Carcinoma (RCC)

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[vc_row row_type="section" type="grid"][vc_column][vc_column_text] 1. BUSINESS OBJECTIVES The client aimed to better understand current fertility treatment strategies and explore the perceptions and impact of the potential use of biosimilars within the fertility landscape. 2. BAZIS SOLUTION The research strategy was divided into two phases. The first phase included telephone interviews...

24 December 2024

Dentistry. Market assesment in the segment of finishing & polishing systems in dentistry

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[vc_row row_type="section" type="grid"][vc_column][vc_column_text] 1. BUSINESS OBJECTIVES The client commissioned Bazis to assess the market in various economic regions and to understand the customers’ needs for finishing and polishing systems. A companion goal was to understand who the main competitors are in the segment and to pinpoint their...

24 December 2024

Ophtalmology. Developing market strategy for Drug X in ophtalmology

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[vc_row row_type="section" type="grid"][vc_column][vc_column_text] 1. BUSINESS OBJECTIVES The main objective of the client was to assess the market position and develop the market strategy for their drug. The client wanted to test new creative concepts and brand messages as well as refine their marketing campaign amongst ophthalmologists in...