Expertise

The Bazis Health team has years of experience in healthcare market research. We are continuously expanding our knowledge base through exploration of new methodologies and collaborations with international research companies in the pharmaceutical, biotechnology, and medical industries.

We have built relationships with pharmacists, physicians, nurses, opinion leaders, procurement specialists and patients.

Our moderators are highly skilled at conducting interviews and focus groups with respondents across key therapeutic areas, including rare diseases such as Huntington’s disease, Hodgkin lymphoma, and others.

Principles

 

Bazis Health helps pharmaceutical companies at every stage of product development, from the initial stages of drug development through to product launch and subsequent commercialization.

Research and Clinical Trials

  • Concept acceptance assessment
  • Decide which idea to go with

 

Alignment

  • Define the product’s value characteristics
  • Evaluate the design and usability of the packaging or product

 

Commercialization

  • Identify strategies for product development
  • Choose marketing strategies, sales channels, and launch programs

 

We design research projects based on the following principles:

Patient-Centered Research Approach – Incorporating patient perspectives during project development

 

Health Literacy – Using clear communication methods to ensure that study materials are understandable and accessible to patients and caregivers

 

Experimental Approach – Design principles to uncover hidden factors and barriers, drawing conclusions from observed behavior

 

Methodology

 

At Bazis Health, we tailor our approach to meet client specific needs and goals. Drawing on our extensive experience, we recommend the most appropriate research methods, which may include in-depth interviews and long-term professional online communities.

We offer solutions designed to address to specific challenges:

 

Market Sizing

  • Market analysis
  • Assessment of market entry opportunities

 

Target Audience Identification

  • Key opinion leaders’ identification and mapping
  • Patient personas
  • Patient journey mapping
  • Patient profiles
  • Patient diaries

 

Product Launch

  • Product profile definition
  • Testing advertising concepts
  • Communication processes optimization