The Bazis team is highly skilled and includes experienced recruiters and project managers with in-depth industry expertise.
We employ a range of qualitative and quantitative techniques to assist our clients in customer segmentation, customer journey mapping, pricing strategy, brand communication, customer experience and loyalty.
Qualitative
- In-depth Interviews, Focus Groups, Ideation Sessions, and Consumer Interviews: conducted via phone or in-person to understand behavior and preferences
- Ethnography
- Shopper Safari
- Online communities and diaries
We understand that when it comes to qualitative research, the moderator is key. Bazis has a team of in-house moderators with expertise in a range of fields.
Quantitative
Our quantitative research solutions provide robust insight validation and strategic tools to drive business success.
- Online interviews via local partner online panels
- CATI
- CAPI
- Conjoint, Discrete Choice, and MaxDiff: widely recognized standards for pricing research and market modeling.
We guarantee the provision of suitable participants for your project, with an intensive quality-control process to ensure optimal outcomes.
Geographical coverage
Bazis has extensive experience in data collection and analysis across a wide range of regions, including:
- Russia
- Kazakhstan
- Uzbekistan
- Kyrgyzstan
- Azerbaijan
- Georgia