Bazis’s team provides clients with invaluable insights into consumer decision-making processes, enabling them to design products, set pricing strategies, establish distribution channels and promote products.
Our research expertise extends to most types of consumer projects with specific strength in the following:
- Understanding consumer behavior
- Brand positioning
- Message selection and Testing
- Ad concept testing
- Product testing
- Packaging research
Bazis team regularly carries out research activities in a variety of sectors, including FCMG, Retail, Technology, Beauty, Personal Finances, Leisure and Tourism. From tactical to long term strategic insight, our expertise will bring actionable insights for your business.